01 Music Consumption
Music consumers are highly engaged with licensed music
96% of internet users consume licensed music includes: audio streaming, video streaming, physical purchase, digital downloads, and radio (98% among 16-24s)
45% engage in licensed audio streaming
(up from 37% in 2016)
50% of internet users have paid for licensed music in the last six months
Licensed audio streaming engagement (past 6 months):
Mexico: 72%
Sweden: 66%
Spain 55%
USA: 48%
France: 46%
Italy: 46%
Germany: 41%
Japan: 18%

02 Global music listening methods 2017
Music consumers are engaged with multiple methods of listening to licensed music on average, consumers listen to music in 4 different licensed ways methods used by internet users in the last six months 44% are purchasing physical copies of music or paid downloads

45% use audio streaming services for music
75% use video streaming services for music
87% are listening to music on the radio

04 Music consumption: smartphone
Using a smartphone to listen to music is increasing rapidly worldwide:
90% of paid audio streamers use a smartphone for music listening:

1.Mexico: 91%
2.Brazil: 85%
3.South Korea: 80%
4.Italy: 73%
7. USA : 63%
10. UK: 59%
14: Japan: 44%

05 Young music consumers
Young people worldwide are highly engaged with licensed music, -giving an insight into the ‘next generation’ of music consumer:
13– 15 year-old internet users are demonstrating high levels of music engagement
85% are streaming music (audio/video)
53% of 13-15 year olds are purchasing physical or paid music downloads:
38% downloads
37% cd
19% vinyl
of the audio streamers...
37% paid
62% free
of the paid audio streamers...
33% pay for their own music streaming subscription
36% are part of a family subscription plan
(22% for 16-64 year olds)

06 Video streaming: the value gap
User upload services, such as youtube, are heavily used for music, yet do not return fair
video streaming makes up more than half of on-demand music streaming time…
55% video streaming (including user upload services such as youtube)
23% paid audio streaming
22% free audio streaming

Value for this music to those investing in and creating it. This is a fundamental challenge for the music community which is campaigning for a legislative solution to this issue known as the ‘value gap’.

Video streaming makes up more than half of on-demand music streaming time
User upload services are the dominant form of video streaming.
YouTube alone accounts for 46% of all time spent listening to on-demand music.
85% of YouTube users used the site for music in the last month, translating to an estimated 1.3bn users
however, user upload services are not returning fair value to the music community.
Estimated annual revenue per user:
US$1 YouTube
US$20 Spotify

07 Unlicensed music
Copyright infringement continues to be a major issue for the music community
With the wealth of licensed music available to fans, these types of illegal sites have no justifiable place in the music world. 40% of consumers access unlicensed music copyright infringement is evolving rapidly
Stream ripping is the dominant method and continues to rise

Who is stream ripping?
Stream rippers are more likely to be young, male, and frequently engage in other piracy methods such as bittorrent and cyberlockers. they commonly use stream ripping to obtain individual tracks.
Search engines play a key role in copyright infringements: 54% of those downloading unlicensed music also use Google to find unlicensed music.